Selenis Canada, part of the Portuguese Imatosgil Group, manufactures polyethylene terephthalate (PET) resin for a variety of applications. The plant in Montreal East has been in operation since the spring of 2011.
Our charge was to apply the group branding to the PET industry, to turn this bland material into something filled with exciting possibilities. As the group’s logo already played with the theme of transparency, and resin can take on many translucent colours, we played graphically with amorphous shapes curling around objects made with the material.
We designed and created their stationary and then their website, where we had the content created by an English-language strategic copy writer. We created the product tagline Smart material for bright ideas along with the corporate information kit and product sheets.