Simex is a major distributor of military parts with an exceptionally large network of suppliers and partners. An undisputed leader in its industry, Simex approached us to revamp its corporate image. Our mandate was to create a compelling brand identity that sets Simex apart from its competitors and effectively conveys its core values, its powerful market presence and its expertise.
For the corporate logo, we opted for a bold typeface to highlight the company’s strength and stability. The triangle symbolizes the military components that Simex specializes in, as well as a funnel, which represents its commitment to finding the best parts at the best prices. The dark grey colour provides a sense of gravitas, while the orange brings vibrancy and originality to the overall look and feel.
We also came up with the tagline “We are part of it”, which appears with a translucent orange triangle in various applications to reinforce Simex’s identity and industry leadership. Among the tools we developed to support this new image are a corporate brochure, an information folder and a high-impact, high-visibility trade show stand.