Coupal is much more than a building materials and hardware products retailer serving major residential construction sites for 100 years. Few companies can boast having crossed the century.
Coupal mandated TM to overhaul its branding. In fact, we used the 100th anniversary to rejuvenate the logo and create a signature marking the event.
It was an opportunity to update all business communication tools such as circulars, advertisements, website, exterior store signage and the vehicle fleet.