Genetec is a fast-growing Québec company. It is known for its intelligent and innovative network security solutions. Their security platform consists of unified automatic licence plate recognition, video surveillance and access control. Our mission: Revamp their branding as they were moving more and more into the international marketplace.
We redesigned the company logo, followed by the security platform and its products, to build a complete visual universe including an image bank and icons to fit the brand. Numerous publications, from corporative to technical, corporate presentations, booth visuals, website and client portal design, as well as product campaigns (e-Blasts, magazine ads and social media).
We created a project with the product team using animation to explain technology that customers were having problems understanding. We designed and created three animated presentations that introduced an end-user who explains the products and their advantages in an accessible manner and portrays them visually. The result: Genetec is now a major player, opening offices around the world. Their distinct look sets them apart and promotes their growth.